Services / Advertising
Advertising that grows your business, not just your ad spend.
AI agents optimize bids, flag waste, and surface opportunities. Ad Strategists build the campaigns and make the calls. Your Brand Manager connects every dollar to margin, inventory, and growth.
Free Listing Audit
No Wasted Spend
Every campaign structured around margin targets and growth priorities.
Full-Funnel Advertising
Sponsored Products, Brands, Display, and DSP across the full customer journey. AMC for path-to-purchase analysis, custom audiences, and attribution.
AI Speed, Human Judgment
AI agents adjust bids, harvest keywords, and flag waste around the clock. Ad Strategists and your Brand Manager make the calls that require business context.
capabilities
Full scope of what Advertising covers.
Sponsored Ads, DSP, and AMC structured by Ad Strategists, optimized by AI agents, and connected to your business goals by your Brand Manager.
Your Campaigns
/
Sponsored Ads
Campaign Architecture: Campaigns built around your catalog structure, margin targets, and competitive position. Brand defense, category growth, competitor targeting, and new launches each run in separate structures.
Ad Type Strategy: Sponsored Products, Brands, Prompts, Brand Video, and Display each used for a specific job across the funnel.
Keyword Strategy: Keywords sourced from Brand Analytics, Search Query Performance, competitor listings, and search term data.
Match-Type Management: High-converting terms moved into tighter match types and negatives managed at campaign and account level.
Products
Brands
Prompts
Videos
Keywords
Done
{ tech, AI, search, product, startup}
Match Type Management
Done
Your Campaigns
/
Amazon DSP
Audience Activation: Custom audiences built from Amazon's first-party purchase and browsing data through AMC.
Full-Funnel Campaigns: Streaming TV and online video to reach shoppers before they search. Display retargeting for product viewers, cart abandoners, and lapsed buyers.
Event Activation: DSP campaigns scaled ahead of Prime Day, BFCM, and category peaks.
Audience Activation
Done
Product Video
Event Activation
Done
Your Optimization
/
Bid & Budget Management
Bid Optimization: Bids adjusted using real-time data from Amazon Marketing Stream.
Budget Allocation: Budget distributed based on where the next dollar drives the most return.
Dayparting: Dayparting concentrates spend during high-conversion hours and pulls back when clicks aren't converting.
Incrementality Tracking: Campaigns capturing sales you would have won organically get identified and restructured.
Bid Optimization
Done
Budget Allocation
Done
Ahoy Matey
United States
Incrementality Tracking
Your Optimization
/
Keyword, Targeting & Spend Coordination
Search Term Management: High-performing queries moved into tighter match types and low-converters negated before they waste spend.
Product Targeting: Competitor and complementary ASINs targeted based on review strength, price positioning, and category data.
Context-Aware Spend: Ads paused on ASINs at risk of stocking out and spend only scaled behind listings that have strong content, healthy reviews, and Buy Box stability.
Search Engine
Keywords
Done
High Performing
{ tech, AI, search, product, startup}
Medium Performing
{ mobile, GPU, machine learning
Low Performing
{ CPU, language, profit, web3}
Product Targeting
Done
Review Strength,
40/100
Price Positioning
20/100
category data.
10/100
Your Measurement
/
AMC Analytics
Path-to-Purchase Analysis: Amazon Marketing Cloud maps the full shopper journey from first impression through conversion and Subscribe & Save.
Custom Audience Intelligence: Audience segments built inside AMC from purchase behavior, ad engagement, and browsing patterns.
New-to-Brand Measurement: NTB metrics tracked per campaign and ad type so you can see how much of your spend acquires new customers.
Shopper Journey
Done
First Impression
DD/MM/YYYY
Price Positioning
DD/MM/YYYY
Category Data
DD/MM/YYYY
Audience segments
Purchase Behavior
Ad Engagement
Browsing Patterns
Ahoy Matey
United States
NTB Metrics
Your Measurement
/
Performance Reporting
Weekly Tactical Review: TACoS, ROAS, ACoS, share of voice, and ad-attributed revenue tracked at campaign, keyword, and ASIN level.
Monthly Business Review: Incrementality, new-to-brand metrics, and AMC attribution reviewed with budget reallocation recommendations.
Test Design & Validation: New keywords, audiences, placements, ad types, and creative formats tested against live traffic.
Weekly Tactical Review
Done
S
M
T
W
T
F
S
TACoS
ROAS
ACoS
CampaigN
Keyword
ASIN level
Monthly Business Review
Done
Test Design & Validation
Done
Keywords
40/100
Audiences
20/100
category data.
10/100
How Advertising runs at Lumian.
AI agents optimize bids, harvest keywords, and flag waste. Ad Strategists build campaign architecture and make the decisions. Your Brand Manager connects every dollar to strategy. You approve what matters and see the results.
Book a Strategy Call
ALWAYS ON
AI Optimization
Bid adjustments, keyword harvesting, search term negation, dayparting, budget pacing, and spend anomalies monitored and executed continuously.
WEEKLY
Tactical Review
Campaign performance, spend efficiency, and targeting effectiveness assessed. Next actions executed by your Ad Strategist.
Marcus Liu
Content Specialist
MONTHLY
Business Review
TACoS, ROAS, incrementality, new-to-brand metrics, and AMC attribution analyzed. Next month’s priorities presented.
QUARTERLY
Strategy Planning
Seasonal planning, DSP expansion, audience refresh, and advertising-to-business-goal alignment set with your Brand Manager.
Marc Raymonds
Brand Manger
AI Agent
How Advertising runs at Lumian.
AI agents optimize continuously and surface what needs attention.
Bids, keywords, dayparting, budget pacing, and anomalies across campaigns and DSP surfaced for Ad Strategists to act on.
01 — AI Layer
AI Agent
AI Agent
Lumian’s AI Agents
01 - AI Layer
02 - Specialist team
03 - Brand Manager
04 - Client
Our Engagement Model
Two ways to work with Lumian on Advertising.
Sponsored Products, Brands, Brand Video & Display
AI bid optimization & dayparting
Keyword harvesting, negation & budget pacing
Amazon DSP & Streaming TV
AMC analytics, custom audiences & NTB measurement
Incrementality tracking
Cross-service spend coordination
Your team
Reporting
Pricing
Autopilot
Expert PPC management without the overhead. Your campaigns run profitably while you focus on your business.
AI agents + Ad Strategist
Monthly
Starting at $1,500/mo
Strategic
Full advertising operations connected to your inventory, content, and growth plan.
AI agents + Ad Strategist + Brand Manager
Weekly, monthly, and quarterly
Custom
Our Engagement Model
Why this isn't something software can do alone.
Your Brand Manager prioritizes catalog buildout, ensures brand accuracy across every asset, and coordinates content deployment with advertising, inventory, and promotional calendars.
Bid optimization
Campaign architecture
When goals should change
Inventory changes
Content readiness
Promotional timing
Reporting
Who's accountable
AI optimization validated by Ad Strategists who understand your catalog and margins
Built by Ad Strategists around your business objectives and competitive position
Your Ad Strategist and Brand Manager adjust as your business evolves
Ads paused on at-risk ASINs, resumed on replenishment
Spend only scaled behind listings ready to convert
Campaign aggression adjusted around your promotional calendar
What changed, why, and what's being done about it
Your Ad Strategist and Brand Manager
Ad Software
Automated rules or AI targeting a metric you set
Templates or seller-configured
You update the platform manually
Dashboards you interpret
You
The onboarding journey
Amazon, finally off your plate.
Common questions
Everything you want to know before the call.
What does Lumian's Advertising service cover?
Sponsored Products, Sponsored Brands, Prompts, Brand Video, Sponsored Display, Amazon DSP, and AMC analytics. All ad types structured by Ad Strategists, optimized by AI agents, and connected to your business goals by your Brand Manager.
How is this different from using ad software?
What does AI handle and what do humans decide?
How do you prevent AI from making harmful changes to my account?
What reporting do I receive?
How quickly will I see results?
AI Agent
Your Amazon business, fully managed.
Brand ManAger
Expert Team
Services / Advertising
Advertising that grows your business, not just your ad spend.
AI agents optimize bids, flag waste, and surface opportunities. Ad Strategists build the campaigns and make the calls. Your Brand Manager connects every dollar to margin, inventory, and growth.
Free Listing Audit
No Wasted Spend
Every campaign structured around margin targets and growth priorities.
Full-Funnel Advertising
Sponsored Products, Brands, Display, and DSP across the full customer journey. AMC for path-to-purchase analysis, custom audiences, and attribution.
AI Speed, Human Judgment
AI agents adjust bids, harvest keywords, and flag waste around the clock. Ad Strategists and your Brand Manager make the calls that require business context.
capabilities
Full scope of what Advertising covers.
Sponsored Ads, DSP, and AMC structured by Ad Strategists, optimized by AI agents, and connected to your business goals by your Brand Manager.
Your Campaigns
/
Sponsored Ads
Campaign Architecture: Campaigns built around your catalog structure, margin targets, and competitive position. Brand defense, category growth, competitor targeting, and new launches each run in separate structures.
Ad Type Strategy: Sponsored Products, Brands, Prompts, Brand Video, and Display each used for a specific job across the funnel.
Keyword Strategy: Keywords sourced from Brand Analytics, Search Query Performance, competitor listings, and search term data.
Match-Type Management: High-converting terms moved into tighter match types and negatives managed at campaign and account level.
Products
Brands
Prompts
Videos
Keywords
Done
{ tech, AI, search, product, startup}
Match Type Management
Done
Your Campaigns
/
Amazon DSP
Audience Activation: Custom audiences built from Amazon's first-party purchase and browsing data through AMC.
Full-Funnel Campaigns: Streaming TV and online video to reach shoppers before they search. Display retargeting for product viewers, cart abandoners, and lapsed buyers.
Event Activation: DSP campaigns scaled ahead of Prime Day, BFCM, and category peaks.
Audience Activation
Done
Product Video
Event Activation
Done
Your Optimization
/
Bid & Budget Management
Bid Optimization: Bids adjusted using real-time data from Amazon Marketing Stream.
Budget Allocation: Budget distributed based on where the next dollar drives the most return.
Dayparting: Dayparting concentrates spend during high-conversion hours and pulls back when clicks aren't converting.
Incrementality Tracking: Campaigns capturing sales you would have won organically get identified and restructured.
Bid Optimization
Done
Budget Allocation
Done
Ahoy Matey
United States
Incrementality Tracking
Your Optimization
/
Keyword, Targeting & Spend Coordination
Search Term Management: High-performing queries moved into tighter match types and low-converters negated before they waste spend.
Product Targeting: Competitor and complementary ASINs targeted based on review strength, price positioning, and category data.
Context-Aware Spend: Ads paused on ASINs at risk of stocking out and spend only scaled behind listings that have strong content, healthy reviews, and Buy Box stability.
Search Engine
Keywords
Done
High Performing
{ tech, AI, search, product, startup}
Medium Performing
{ mobile, GPU, machine learning
Low Performing
{ CPU, language, profit, web3}
Product Targeting
Done
Review Strength,
40/100
Price Positioning
20/100
category data.
10/100
Your Measurement
/
AMC Analytics
Path-to-Purchase Analysis: Amazon Marketing Cloud maps the full shopper journey from first impression through conversion and Subscribe & Save.
Custom Audience Intelligence: Audience segments built inside AMC from purchase behavior, ad engagement, and browsing patterns.
New-to-Brand Measurement: NTB metrics tracked per campaign and ad type so you can see how much of your spend acquires new customers.
Shopper Journey
Done
First Impression
DD/MM/YYYY
Price Positioning
DD/MM/YYYY
Category Data
DD/MM/YYYY
Audience segments
Purchase Behavior
Ad Engagement
Browsing Patterns
Ahoy Matey
United States
NTB Metrics
Your Measurement
/
Performance Reporting
Weekly Tactical Review: TACoS, ROAS, ACoS, share of voice, and ad-attributed revenue tracked at campaign, keyword, and ASIN level.
Monthly Business Review: Incrementality, new-to-brand metrics, and AMC attribution reviewed with budget reallocation recommendations.
Test Design & Validation: New keywords, audiences, placements, ad types, and creative formats tested against live traffic.
Weekly Tactical Review
Done
S
M
T
W
T
F
S
TACoS
ROAS
ACoS
CampaigN
Keyword
ASIN level
Monthly Business Review
Done
Test Design & Validation
Done
Keywords
40/100
Audiences
20/100
category data.
10/100
How Advertising runs at Lumian.
AI agents optimize bids, harvest keywords, and flag waste. Ad Strategists build campaign architecture and make the decisions. Your Brand Manager connects every dollar to strategy. You approve what matters and see the results.
Book a Strategy Call
ALWAYS ON
AI Optimization
Bid adjustments, keyword harvesting, search term negation, dayparting, budget pacing, and spend anomalies monitored and executed continuously.
WEEKLY
Tactical Review
Campaign performance, spend efficiency, and targeting effectiveness assessed. Next actions executed by your Ad Strategist.
Marcus Liu
Content Specialist
MONTHLY
Business Review
TACoS, ROAS, incrementality, new-to-brand metrics, and AMC attribution analyzed. Next month’s priorities presented.
QUARTERLY
Strategy Planning
Seasonal planning, DSP expansion, audience refresh, and advertising-to-business-goal alignment set with your Brand Manager.
Marc Raymonds
Brand Manger
AI Agent
How Advertising runs at Lumian.
AI agents optimize continuously and surface what needs attention.
Bids, keywords, dayparting, budget pacing, and anomalies across campaigns and DSP surfaced for Ad Strategists to act on.
01 — AI Layer
AI Agent
AI Agent
Lumian’s AI Agents
01 - AI Layer
02 - Specialist team
03 - Brand Manager
04 - Client
Our Engagement Model
Two ways to work with Lumian on Advertising.
Autopilot
Expert PPC management without the overhead. Your campaigns run profitably while you focus on your business.
Strategic
Full advertising operations connected to your inventory, content, and growth plan.
Our Engagement Model
Why this isn't something software can do alone.
Your Brand Manager prioritizes catalog buildout, ensures brand accuracy across every asset, and coordinates content deployment with advertising, inventory, and promotional calendars.
Bid optimization
AI optimization validated by Ad Strategists who understand your catalog and margins
Campaign architecture
Built by Ad Strategists around your business objectives and competitive position
When goals should change
Your Ad Strategist and Brand Manager adjust as your business evolves
Inventory changes
Ads paused on at-risk ASINs, resumed on replenishment
Content readiness
Spend only scaled behind listings ready to convert
Promotional timing
Campaign aggression adjusted around your promotional calendar
Reporting
What changed, why, and what's being done about it
Who's accountable
Your Ad Strategist and Brand Manager
Ad Software
The onboarding journey
Amazon, finally off your plate.
Common questions
Everything you want to know before the call.
What does Lumian's Advertising service cover?
Sponsored Products, Sponsored Brands, Prompts, Brand Video, Sponsored Display, Amazon DSP, and AMC analytics. All ad types structured by Ad Strategists, optimized by AI agents, and connected to your business goals by your Brand Manager.
How is this different from using ad software?
What does AI handle and what do humans decide?
How do you prevent AI from making harmful changes to my account?
What reporting do I receive?
How quickly will I see results?
AI Agent
Your Amazon business, fully managed.
Brand ManAger
Expert Team
Services / Advertising
Advertising that grows your business, not just your ad spend.
AI agents optimize bids, flag waste, and surface opportunities. Ad Strategists build the campaigns and make the calls. Your Brand Manager connects every dollar to margin, inventory, and growth.
Free Listing Audit
No Wasted Spend
Every campaign structured around margin targets and growth priorities.
Full-Funnel Advertising
Sponsored Products, Brands, Display, and DSP across the full customer journey. AMC for path-to-purchase analysis, custom audiences, and attribution.
AI Speed, Human Judgment
AI agents adjust bids, harvest keywords, and flag waste around the clock. Ad Strategists and your Brand Manager make the calls that require business context.
capabilities
Full scope of what Advertising covers.
Sponsored Ads, DSP, and AMC structured by Ad Strategists, optimized by AI agents, and connected to your business goals by your Brand Manager.
Your Campaigns
/
Sponsored Ads
Campaign Architecture: Campaigns built around your catalog structure, margin targets, and competitive position. Brand defense, category growth, competitor targeting, and new launches each run in separate structures.
Ad Type Strategy: Sponsored Products, Brands, Prompts, Brand Video, and Display each used for a specific job across the funnel.
Keyword Strategy: Keywords sourced from Brand Analytics, Search Query Performance, competitor listings, and search term data.
Match-Type Management: High-converting terms moved into tighter match types and negatives managed at campaign and account level.
Products
Brands
Prompts
Videos
Keywords
Done
{ tech, AI, search, product, startup}
Match Type Management
Done
Your Campaigns
/
Amazon DSP
Audience Activation: Custom audiences built from Amazon's first-party purchase and browsing data through AMC.
Full-Funnel Campaigns: Streaming TV and online video to reach shoppers before they search. Display retargeting for product viewers, cart abandoners, and lapsed buyers.
Event Activation: DSP campaigns scaled ahead of Prime Day, BFCM, and category peaks.
Audience Activation
Done
Product Video
Event Activation
Done
Your Optimization
/
Bid & Budget Management
Bid Optimization: Bids adjusted using real-time data from Amazon Marketing Stream.
Budget Allocation: Budget distributed based on where the next dollar drives the most return.
Dayparting: Dayparting concentrates spend during high-conversion hours and pulls back when clicks aren't converting.
Incrementality Tracking: Campaigns capturing sales you would have won organically get identified and restructured.
Bid Optimization
Done
Budget Allocation
Done
Ahoy Matey
United States
Incrementality Tracking
Your Optimization
/
Keyword, Targeting &
Spend Coordination
Search Term Management: High-performing queries moved into tighter match types and low-converters negated before they waste spend.
Product Targeting: Competitor and complementary ASINs targeted based on review strength, price positioning, and category data.
Context-Aware Spend: Ads paused on ASINs at risk of stocking out and spend only scaled behind listings that have strong content, healthy reviews, and Buy Box stability.
Search Engine
Keywords
Done
High Performing
{ tech, AI, search, product, startup}
Medium Performing
{ mobile, GPU, machine learning
Low Performing
{ CPU, language, profit, web3}
Product Targeting
Done
Review Strength,
40/100
Price Positioning
20/100
category data.
10/100
Your Measurement
/
AMC Analytics
Path-to-Purchase Analysis: Amazon Marketing Cloud maps the full shopper journey from first impression through conversion and Subscribe & Save.
Custom Audience Intelligence: Audience segments built inside AMC from purchase behavior, ad engagement, and browsing patterns.
New-to-Brand Measurement: NTB metrics tracked per campaign and ad type so you can see how much of your spend acquires new customers.
Shopper Journey
Done
First Impression
DD/MM/YYYY
Price Positioning
DD/MM/YYYY
Category Data
DD/MM/YYYY
Audience segments
Purchase Behavior
Ad Engagement
Browsing Patterns
Ahoy Matey
United States
NTB Metrics
Your Measurement
/
Performance Reporting
Weekly Tactical Review: TACoS, ROAS, ACoS, share of voice, and ad-attributed revenue tracked at campaign, keyword, and ASIN level.
Monthly Business Review: Incrementality, new-to-brand metrics, and AMC attribution reviewed with budget reallocation recommendations.
Test Design & Validation: New keywords, audiences, placements, ad types, and creative formats tested against live traffic.
Weekly Tactical Review
Done
S
M
T
W
T
F
S
TACoS
ROAS
ACoS
CampaigN
Keyword
ASIN level
Monthly Business Review
Done
Test Design & Validation
Done
Keywords
40/100
Audiences
20/100
category data.
10/100
How Advertising runs at Lumian.
AI agents optimize bids, harvest keywords, and flag waste. Ad Strategists build campaign architecture and make the decisions. Your Brand Manager connects every dollar to strategy. You approve what matters and see the results.
Book a Strategy Call
ALWAYS ON
AI Optimization
Bid adjustments, keyword harvesting, search term negation, dayparting, budget pacing, and spend anomalies monitored and executed continuously.
WEEKLY
Tactical Review
Campaign performance, spend efficiency, and targeting effectiveness assessed. Next actions executed by your Ad Strategist.
Marcus Liu
Content Specialist
MONTHLY
Business Review
TACoS, ROAS, incrementality, new-to-brand metrics, and AMC attribution analyzed. Next month’s priorities presented.
QUARTERLY
Strategy Planning
Seasonal planning, DSP expansion, audience refresh, and advertising-to-business-goal alignment set with your Brand Manager.
Marc Raymonds
Brand Manger
AI Agent
Our Engagement Model
Two ways to work with Lumian on Advertising.
Autopilot
Expert PPC management without the overhead. Your campaigns run profitably while you focus on your business.
Strategic
Full advertising operations connected to your inventory, content, and growth plan.
Our Engagement Model
Why this isn't something software can do alone.
Your Brand Manager prioritizes catalog buildout, ensures brand accuracy across every asset, and coordinates content deployment with advertising, inventory, and promotional calendars.
Bid optimization
AI optimization validated by Ad Strategists who understand your catalog and margins
Campaign architecture
Built by Ad Strategists around your business objectives and competitive position
When goals should change
Your Ad Strategist and Brand Manager adjust as your business evolves
Inventory changes
Ads paused on at-risk ASINs, resumed on replenishment
Content readiness
Spend only scaled behind listings ready to convert
Promotional timing
Campaign aggression adjusted around your promotional calendar
Reporting
What changed, why, and what's being done about it
Who's accountable
Your Ad Strategist and Brand Manager
Ad Software
The onboarding journey
Amazon, finally off your plate.
Common questions
Everything you want to know before the call.
What does Lumian's Advertising service cover?
Sponsored Products, Sponsored Brands, Prompts, Brand Video, Sponsored Display, Amazon DSP, and AMC analytics. All ad types structured by Ad Strategists, optimized by AI agents, and connected to your business goals by your Brand Manager.
How is this different from using ad software?
What does AI handle and what do humans decide?
How do you prevent AI from making harmful changes to my account?
What reporting do I receive?
How quickly will I see results?
AI Agent
Your Amazon business, fully managed.
Brand ManAger
Expert Team